Color thermal transfer equipment

In recent years, the domestic heat transfer printing enterprises have developed rapidly. Although the color matching level of thermal transfer equipment has been improved, there are still some common problems in the process of heat transfer equipment. The color matching of thermal transfer equipment is still dominated by high salary color matching masters. The color matching level of the thermal transfer equipment of the enterprise is determined by personal color adjustment experience, It plays a key role in the on-time delivery of the products of the heat transfer equipment and the color accuracy of the heat transfer equipment. Let's look at the techniques for color matching of the thermal transfer device.

1. Color around presentation theme

The design of thermal transfer equipment is different from the simple pattern design. Before design, it is necessary to define the consumer and purpose of the design, determine the design theme according to the common characteristics and preferences of the crowd, and then carry out the follow-up design work around the theme. For example, the theme of design is to show concern, pleasure and love, then you can choose the collocation of warm tone and neutral tone, select several red with luster change, and caramel color with texture. It is warm and opaque, and it is natural and soft, comfortable, soft and delicate. If the performance of vitality, fusion and freedom, you can choose medium green, ear purple, rust brown red, blue copper color, pencil heart, Dian LAN and light turmeric. Subtle luster changes will give people exquisite feelings. If the theme of the graph is to show Chinese style, then the color can be selected from Chinese red, plain indigo, goose yellow, brown, etc., or the color matching in Chinese painting can be used as a good color matching method.

2. Color matching to meet consumption psychology

The design of heat transfer equipment is a practical art. It aims to design the finished products for sale on the market. So satisfying consumers' consumption psychology is the way to succeed in color matching. Different people have different preferences for color. Children are lively and active, generally like the color of bright color, high brightness: mature adult, competent, like more stable color; Most young women are full of dreams and romance, but they have strong preference for the color of the pink system. All the high purity, bright color, high perception, give people lively, cheerful positive, excited feeling.

If the color of a picture is warm, it will be excited and positive; On the contrary, if the color is not bright, the perception of 5L uncertainty is low, and the color of a picture tends to be cold, it will have a quiet or even negative feeling.

3. The market trend here refers to the forecast of color popularity in the next year or next quarter published by global color experts and authorities every year. The color that is published is called popular color. Popular color is produced in market consumption. It is generally based on the high sales rate and popular colors in the previous year to reorganize the popular color chromatography, and then check it in the next year, and then find out the main color of the epidemic.

Like the popular things in society, popular color is the product of social psychology with the characteristics of the times in the background of politics, economy, culture and science. It is a psychological reflection of people's common aesthetic feeling to some kinds of colors in a certain period. It changes with the trend of the times and the changes of social environment, which is in coordination with the social situation and social fashion at that time, and has the characteristics of novelty, fashion and stimulation, which has a positive guiding role in the consumer market to a certain extent.

Although popular color is born to a large extent in the design of clothing, we know that the change of clothing color is reflected in the color of fabric and the change of fabric color, which will inevitably lead to the popular pursuit of color in other related industries. The heat transfer equipment itself is a process on the fabric, and the color popularity is determined according to the market situation of the consumer market. It is similar to the design needs of the thermal transfer equipment to meet the consumer market. Therefore, the designer uses the popular color in the color matching is also the trend of tight buckle.